Blog
News & Articles
Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
NEWSWORTHY INCOMPETENCE – A CRISIS OVERDRIVE
2 MINUTE READ When reputation relies on employees, just one person can bring down an organisation into disrepute. The press picks up quickly on mismanagement and how the situation could have been prevented. A "f**k up" soon makes headlines. It is twofold incompetence...
PROFESSIONAL REPUTATION WHEN HOME OR ABROAD
2 MINUTE READ The importance of getting the balance right between your professionalism and taking a break! Ignoring your professional standards as a business founder or employee while on holiday can cause reputational damage, negatively affect company image, stop...
COMPASSIONATE MENTAL HEALTH 2024: My Journey to Clarity and Connection
4 MINUTE READ Article by attendee Abbi Hoxleigh, MCIPR With pen and notepad in hand, I wrote one sentence... nothing more. Yet, this understated beginning belied the profound journey I was about to embark upon. Attending the Compassionate Mental Health 2024 conference...
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.