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Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
NEW HORIZONS FOR BUSINESS START-UPS with Abbi’s PR ProClinics
4 MINUTE READ Start-ups face the challenge of establishing themselves and effectively communicating their unique values and vision in today's competitive business landscape. The mental health of these budding entrepreneurs can be negatively affected by the ongoing...
OUT NOW: CREDIBILITY CONFIDENCE: How to Leverage PR as a Start-up
Abbi E. Hoxleigh, the founder of Little PR Rock Marketing, brings together her learned expertise of starting up her public relations (PR) business after ten years as a Media Officer at an established charity. Called Credibility Confidence: How to Leverage PR as a...
SOCIAL RESPONSIBILITY: THE POWER OF CHOOSING A CHARITY OF THE YEAR
4 MINUTE READ Charity of the Year initiatives are popular for businesses and organisations to support a specific charity through fundraising and other activities for a set period. This initiative offers various benefits for the company, the charity, and the community....
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.