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News & Articles
Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
PUBLIC RELATIONS IS NOT MARKETING AS A SALES-GENERATING MACHINE
3 MINUTE READ Public relations (PR) is “earned media”, while advertising is “paid media”. Earned media means creating a more credible message for you because PR appears in an editorial section rather than the "paid media" section where adverts appear. To "earn media",...
10 WAYS TO GIVE BACK TO THE COMMUNITY WITHOUT BAKE SALES
5 MINUTE READ As businesses, we look to give back to our communities, and we often think of the usual ways to do so, such as donating money or volunteering time. While these methods are certainly effective, there are also many other creative and unique ways to...
CREATING A PR PARTNERSHIP TO MAXIMISE YOUR SOCIAL IMPACT
5 MINUTE READ In recent years, a growing awareness of the importance of social responsibility and sustainability in the UK has grown. The UK government has set ambitious targets to achieve net-zero emissions by 2050, and businesses and individuals are increasingly...
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.