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Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
5 WAYS TO DEVELOP YOUR THOUGHT LEADER STRATEGY
10 MINUTE READIt's often said that Thought Leaders are the most respected people. People listen to them, they can set trends in their industries, inspire others to follow their example, and opportunities fall into their laps. Thought leaders are recognised for their...
ABBI IS SHORTLISTED FOR PR INDUSTRY AWARDS
3 MINUTE READ When I received the email, I was surprised but delighted too. It said, "Congratulations! You have qualified as a finalist in our 2022 Public Relations Today MVP Awards. But you haven't won yet, so make sure you get your peers to vote for this fantastic...
WHY IS EARNED MEDIA NOT WHAT YOU THINK? – DIETRICH’S PESO MODEL
6 MINUTE READI recently spoke at an event about Public Relations (PR). The group was asked to talk about their perception of what PR is, and what it means to them in their business before I spoke. I wasn't shocked by the answers as many people understood PR can cover...
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.