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Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi

COMPASSIONATE MENTAL HEALTH 2024: My Journey to Clarity and Connection

4 MINUTE READ Article by attendee Abbi Hoxleigh, MCIPR With pen and notepad in hand, I wrote one sentence... nothing more. Yet, this understated beginning belied the profound journey I was about to embark upon. Attending the Compassionate Mental Health 2024 conference...

NEW HORIZONS FOR BUSINESS START-UPS with Abbi’s PR ProClinics

4 MINUTE READ Start-ups face the challenge of establishing themselves and effectively communicating their unique values and vision in today's competitive business landscape. The mental health of these budding entrepreneurs can be negatively affected by the ongoing...

OUT NOW: CREDIBILITY CONFIDENCE: How to Leverage PR as a Start-up

Abbi E. Hoxleigh, the founder of Little PR Rock Marketing, brings together her learned expertise of starting up her public relations (PR) business after ten years as a Media Officer at an established charity. Called Credibility Confidence: How to Leverage PR as a...

Contact Abbi for information on guest blogging.

WHY IS EARNED MEDIA NOT WHAT YOU THINK? – DIETRICH’S PESO MODEL

6 MINUTE READI recently spoke at an event about Public Relations (PR). The group was asked to talk about their perception of what PR is, and what it means to them in their business before I spoke. I wasn't shocked by the answers as many people understood PR can cover...

CREDIBILITY BOOSTER: THE BENEFITS OF REPURPOSING YOUR MEDIA COVERAGE

6 MINUTE READReinforcing the use of your expertise as seen in the media over time will help to cement your reputation as a go-to expert. The more often you are seen in the media, the more credible and familiar you look to potential customers and referral sources. Even...

RETURN ON INVESTMENT (ROI): WHAT IS MEASURED MATTERS

4 MINUTE READNot all media outcomes are equal and can generate revenue in the same way. Integrating paid media and PR can create a formula where there are more clear Key Performance Indicators (KPIs). It is not easy to measure the impact of implied endorsement from...

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