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News & Articles
Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
THE ALTERNATIVE WAY TO SUCCEED IN SMALL BUSINESS MARKETING
4 MINUTE READYour marketing message promotes your brand and tells people about the incredible products and services you provide. You control your brand message, which both attracts and repels potential customers. Alternatively PR is when someone other than you...
YOU’VE NEVER HEARD OF HARO: HERE’S HOW TO USE IT
5 MINUTE READHow Can Giving back be paying it forward for your business? You've heard it before: Giving back is good for business. But you might be wondering if it's true. Can you help a reporter out as a subject-matter expert, make a difference and create an impact...
SERIOUSLY: A FUNNY WAY OF GETTING YOUR BUSINESS IN THE NEWS?
4 MINUTE READThree types of recent media exposure that I am incredibly proud of for very different reasons. Sometimes we forget as business owners that we have a phenomenal amount of expertise and that we have a sense of humour. Perhaps it is the serious side of...
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.