Blog
News & Articles
Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi
Contact Abbi for information on guest blogging.
CREDIBILITY BOOSTER: THE BENEFITS OF REPURPOSING YOUR MEDIA COVERAGE
6 MINUTE READReinforcing the use of your expertise as seen in the media over time will help to cement your reputation as a go-to expert. The more often you are seen in the media, the more credible and familiar you look to potential customers and referral sources. Even...
RETURN ON INVESTMENT (ROI): WHAT IS MEASURED MATTERS
4 MINUTE READNot all media outcomes are equal and can generate revenue in the same way. Integrating paid media and PR can create a formula where there are more clear Key Performance Indicators (KPIs). It is not easy to measure the impact of implied endorsement from...
THE ALTERNATIVE WAY TO SUCCEED IN SMALL BUSINESS MARKETING
4 MINUTE READYour marketing message promotes your brand and tells people about the incredible products and services you provide. You control your brand message, which both attracts and repels potential customers. Alternatively PR is when someone other than you...
Invest In Your Relevance
Thought leadership marketing is a relationship-building exercise. When our audiences sense that we are pitching to them, they become less comfortable with our message and our brand. Thought leadership will develop naturally based on the effectiveness of our messaging and mentoring, rather than the forced attribute of advertising.
Building credibility without self-promotion requires cultivating a modesty mindset, focusing on your gratitude mentality and a currency of self-improvement and education. The more you learn, the more you realise that you have only scratched the surface of what is yet to be discovered about the world.