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Read more about my latest insights to help you to gain the confidence and credibility you deserve as a subject-matter expert and potential thought leader. These articles reflect the world as it was when they were written, but things move fast in PR, so some details may have changed since then. Please do check for updates! – Abbi

NEWSWORTHY INCOMPETENCE – A CRISIS OVERDRIVE

2 MINUTE READ When reputation relies on employees, just one person can bring down an organisation into disrepute. The press picks up quickly on mismanagement and how the situation could have been prevented. A "f**k up" soon makes headlines. It is twofold incompetence...

COMPASSIONATE MENTAL HEALTH 2024: My Journey to Clarity and Connection

4 MINUTE READ Article by attendee Abbi Hoxleigh, MCIPR With pen and notepad in hand, I wrote one sentence... nothing more. Yet, this understated beginning belied the profound journey I was about to embark upon. Attending the Compassionate Mental Health 2024 conference...

NEW HORIZONS FOR BUSINESS START-UPS with Abbi’s PR ProClinics

4 MINUTE READ Start-ups face the challenge of establishing themselves and effectively communicating their unique values and vision in today's competitive business landscape. The mental health of these budding entrepreneurs can be negatively affected by the ongoing...

Contact Abbi for information on guest blogging.

YOU’VE NEVER HEARD OF HARO: HERE’S HOW TO USE IT

5 MINUTE READHow Can Giving back be paying it forward for your business? You've heard it before: Giving back is good for business. But you might be wondering if it's true. Can you help a reporter out as a subject-matter expert, make a difference and create an impact...

SERIOUSLY: A FUNNY WAY OF GETTING YOUR BUSINESS IN THE NEWS?

4 MINUTE READThree types of recent media exposure that I am incredibly proud of for very different reasons. Sometimes we forget as business owners that we have a phenomenal amount of expertise and that we have a sense of humour. Perhaps it is the serious side of...

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