5 WAYS TO DEVELOP YOUR THOUGHT LEADER STRATEGY

5 WAYS TO DEVELOP YOUR THOUGHT LEADER STRATEGY

10 MINUTE READ It’s often said that Thought Leaders are the most respected people. People listen to them, they can set trends in their industries, inspire others to follow their example, and opportunities fall into their laps. Thought leaders are recognised for...
ABBI IS SHORTLISTED FOR PR INDUSTRY AWARDS

ABBI IS SHORTLISTED FOR PR INDUSTRY AWARDS

3 MINUTE READ When I received the email, I was surprised but delighted too. It said, “Congratulations! You have qualified as a finalist in our 2022 Public Relations Today MVP Awards. But you haven’t won yet, so make sure you get your peers to vote for this...
RETURN ON INVESTMENT (ROI): WHAT IS MEASURED MATTERS

RETURN ON INVESTMENT (ROI): WHAT IS MEASURED MATTERS

4 MINUTE READ Not all media outcomes are equal and can generate revenue in the same way. Integrating paid media and PR can create a formula where there are more clear Key Performance Indicators (KPIs). It is not easy to measure the impact of implied endorsement from...